Despite Google dominating the search engine landscape, overlooking Bing Places is a missed opportunity for small and medium businesses (SMBs).

With over 1 billion monthly users and integration across Microsoft products (e.g., Alexa's voice search, Yahoo, Cortana, Windows Search, and LinkedIn), Bing remains a critical platform for visibility, authority, and niche audience targeting.

For businesses in competitive industries like retail, hospitality, or healthcare, claiming and optimizing a Bing Places listing ensures you’re visible to audiences Google might miss.

Let’s explore why Bing Places matters, how to leverage it, and industry-specific strategies to maximize its impact.  

Why Bing Places Matters: Beyond Google’s Shadow  

1. Untapped Audience Potential:  

• Bing powers 27% of desktop searches in the U.S., appealing to older, higher-income demographics and professionals using Microsoft tools.  
  • Bing's user base tends to skew slightly older, more educated, and higher-income.
  • Depending on your target audience, th . . .